MAKE SURE YOU ARE BUILDING THE RIGHT IT BEFORE YOU BUILD IT RIGHT
Welcome to the official website for pretotyping.
Developed at Google, perfected at Stanford and now being taught and practiced worldwide.
Developed at Google, perfected at Stanford and now being taught and practiced worldwide.
Quick updates:
- Podcast interview with Alberto Savoia. Alberto talks about his experience as Google Innovation Agitator and the genesis of pretotyping.
- The Law of Market Failure, the first in a series of guest posts on pretotyping by Alberto for the Jama Software blog.
- New post on Medium: Enjoyability–The missing -ility. Be careful what you wish for. Make sure that an idea is The Right It for you and not just for the market. Or, if you prefer, same post on LinkedIn.
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PRETOTYPING SEMINARS & WORKSHOPS
Interested in pretotyping seminars or workshops, the same ones offered at Google and Stanford? CONTACT US 
Pretotyping workshop at Stanford
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The term and concept of pretotyping was originally developed by Alberto Savoia in 2009 while he was working at Google as Engineering Director and Innovation Agitator. Since then, pretotyping has been spreading quickly and globally: Alberto's book Pretotype It has already been translated into several languages, classes on pretotyping are being taught at Stanford and other universities throughout the world, etc.
Because there are now many people and organizations helping to spread the message and tools for pretotyping, these days the main objective for this website is to serve as a hub to link people interested in pretotyping with the many resources (books, videos, articles, tools, groups and companies practicing and teaching/coaching pretotyping) that are now available.
To view all the pretotyping resources available, click on our Resources link; and if you would like your pretotyping-related work to be included please send an email to asavoia@gmail.com. Thank you ... and may you always find The Right It, in your life as well as in your work! These days there are pretotyping workshops all over the world, and many of them are free and/or sponsored by various organizations. Join our mailing list (top left of this page) to be informed of upcoming workshops and other pretotyping/lean events in your area.
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