Q: Why are you guys doing this? What's in it for you?
We are passionate about innovation, and we've all fallen victim to the curse of spending years building something right before making sure we were building the right thing. We believe that the practice of pretotyping can save innovators, including us, from repeating the 'wrong it' mistake. By openly sharing our thoughts, ideas and tools, we hope to start discussions and learn from other innovators' experiences and ideas.
Q: How is pretotyping different from prototyping?
Most prototyping is typically focused on answering nuts-and-bolts questions:
Pretotyping is focused on answering usage questions: