The Pretotyping Manifesto



The "Pretotype It" book is out, download the free PDF. If you like the manifesto, you'll love the book.


The Pretotyping Manifesto*



innovators beat ideas

[more]


pretotypes beat productypes

[more]


building beats talking



simplicity beats features



now beats later



commitment beats committees



data beats opinions



don’t finish what you’ve started


failure is an option


scarcity bring clarity


the more the messier


reinvent the wheel


play with fire



* The pretotyping manifesto is a living artifact, it will change and evolve as we put its principles into practice.  The manifesto was inspired by a combination of the Agile Manifesto and the Unleash the Innovators Manifesto that Alberto Savoia developed at Google in 2009.

Some of the precepts in the manifesto are obvious, other may require more explanation.  As time allows, we plan to add  links to article(s) to explain each item.

Subpages (1): Innovators beat ideas
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