VIDEOSPretotyping @ Stanford
If you only have 30 minutes and want a quick introduction to why and how to pretotype, this video of one of Alberto's seminars at Stanford is a great starting point.
Data Beats Opinions SeriesThe Data Beats Opinions series on YouTube complements and augments the book The Right It, and is the best starting point for anyone who wants to dive deeper and master pretotyping. Make sure you Subscribe to be informed when new videos are released.
Data Beats Opinions #1:
The Law of Market Failure Data Beats Opinions #2:
Why it's a bad idea to invest in good ideas Data Beats Opinions #3:
YODA beats OPD Data Beats Opinions #4:
An Introduction to Pretotyping Part I: The Palm Pilot Example Data Beats Opinions #5:
An Introduction to Pretotyping Part II: Smart Beans Older pretotyping talks and seminarsPretotyping lecture by Alberto Savoia at Stanford Graduate School of Business (2012)
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BOOKSThe Right ItThis is "the bible" of pretotyping. The first full-length book by Alberto Savoia.
Packed with examples on how to pretotype every type of product, service, or idea, reading The Right It is like having a personal six hour lesson on pretotyping tools, techniques, and tactics by Alberto Savoia. 
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