The Right It

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This is "the bible" of pretotyping. The first full-length book by Alberto Savoia.

Packed with examples on how to pretotype every type of product, service, or idea, reading The Right It is like having a personal six hour lesson on pretotyping tools, techniques, and tactics by Alberto Savoia.

Get your copy today:
Amazon | Barnes & Noble | IndieBound | Apple Books 

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Pretotyping @ Stanford

If you only have 30 minutes and want a quick introduction to why and how to pretotype, this video of one of Alberto's seminars at Stanford is a great starting point.

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Quick Reference: Pretotyping Techniques (from Stanford)

Download this one-page pretotyping reference I created for the MS&E 277 course at Stanford.

Pretotype It
10th Anniversary Edition

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The 10th Anniversary Edition of the booklet that started it all.

Revised, updated, and with much better formatting and editing than the original.

Click here for the free PDF download page (no email required).
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Also available on Kindle and paperback.

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The Right It Video Lessons

For dozens of videos with short lessons, mini-workshops, Q&A sessions, and more please visit my YouTube channel:

The Right It—Video Lessons by Alberto Savoia

If you are Product Manager, make sure you check out my playlist: The Simple Math of Success For Product Managers

If you are interested in how the world's most successful companies like approach and use innovation to get to the top and stay at the top, watch my series: How To Become An Apex Innovator

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Bayes Formula Spreadsheet

For those who are not as fond of math as I am, I've created an Excel spreadsheet that hides all the beautiful (or nasty, depending on where you stand) calculations.

You can download the Excel spreadsheet here and then watch the video on how to use it.