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VIDEOS


Pretotyping @ Stanford

If you only have 30 minutes and want a quick introduction to why and how to pretotype, this video of one of Alberto's seminars at Stanford is a great starting point.

Data Beats Opinions Series

The Data Beats Opinions series on YouTube complements and augments the book The Right It, and is the best starting point for anyone who wants to dive deeper and master pretotyping. Make sure you Subscribe to be informed when new videos are released.
Data Beats Opinions #1:
​The Law of Market Failure
Data Beats Opinions #2:
​Why it's a bad idea to invest in good ideas
Data Beats Opinions #3:
​YODA beats OPD
Data Beats Opinions #4:
An Introduction to Pretotyping
Part I: The Palm Pilot Example
Data Beats Opinions #5:
An Introduction to Pretotyping
Part II: Smart Beans

Other pretotyping talks and seminars

The Right It seminar at
The Silicon Valley Lean Product & Lean UX Meetup
(February 2019)

Pretotyping lecture by Alberto Savoia at Stanford Graduate School of Business (2012)

BOOKS


The Right It

This is "the bible" of pretotyping. The first full-length book by Alberto Savoia.

Packed with examples on how to pretotype every type of product, service, or idea, reading The Right It is like having a personal six hour lesson on pretotyping tools, techniques, and tactics by Alberto Savoia.
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Get your copy today:
Amazon | Barnes & Noble | IndieBound | Apple Books 
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