Pretotyping (verb): A set of tools, techniques, and tactics designed to help you validate an idea for a new product quickly, objectively, and accurately.
The goal is pretotyping is to help you make sure that you are building The Right It before you build It right.
Pretotyping was originally developed at Google in 2010 and since then has been tested, refined, taught, and put into practice with great success in hundreds of projects and organizations.
The goal is pretotyping is to help you make sure that you are building The Right It before you build It right.
Pretotyping was originally developed at Google in 2010 and since then has been tested, refined, taught, and put into practice with great success in hundreds of projects and organizations.
The Pretotyping Book
In his new book, Alberto Savoia offers a strategic approach to help you beat market failure. This approach is based on case studies, insights from his time at Google, as well as his experience as an entrepreneur and consultant. Some of the valuable lessons in his book include strategies for collecting your own market research, how to formulate a market engagement hypothesis, and why pretotyping tools are key to gauging if there is a viable market for your product or idea.
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