Below are some of the people who have played a key role in developing pretotyping and spreading its message.
Founders
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Alberto Savoia
Alberto coined the terms "pretotype" and "pretotyping" and developed the core concepts and techniques in 2009-2010 while working at Google for Patrick Copeland (see below) as Engineering Director and Innovation Agitator. In addition to delivering hundreds of pretotyping seminars and workshop at Google, Stanford and for many companies (Fortune 500 and startups alike), Alberto authored the first book on pretotyping "Pretotype It" which has since been translated in several languages (see the Resources page to download the book.) In 2012, when it became clear that pretotyping was The Right It and that there was a lot of interest in it, Alberto left Google to focus on spreading the pretotyping message and techniques full time. He currently practices, teaches and coaches pretotyping through Google, Stanford University. Since 2010 has led hundreds of pretotyping workshops and seminars for Fortune 500 and startups alike. |
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Jeremy Clark
Innovation expert Jeremy Clark partnered with Alberto in 2011 to further develop and teach pretotyping through seminars, workshops and his own book "Pretotyping@Work" (see Resources page to download.) Jeremy is currently a principal at Xerox PARC's Innovation Services group where he helps technology companies to articulate and action innovation strategy, discover and develop breakthrough opportunities, and transform innovation practice. |
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Patrick Copeland
Pretotyping would not have flourished without the contributions, support and evangelism of Patrick Copeland at Google. Patrick is Senior Director at Google and is currently leading the engineering and innovation efforts for Google.org where he continues to practice and spread the pretotyping approach. |
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Carlo Alberto Pratesi
Carlo Alberto Pratesi is a full professor of Business Administration at Università Roma Tre where he teaches Marketing, Innovation and Sustainability. Professor Pratesi has been involved in the initial development and teaching of pretotyping when he first met with Alberto Savoia and Jeremy Clark during a visit to Stanford University in 2010. In, 2010, he co-founded InnovAction Lab (www.innovactionlab.org): a program to teach university students to work in a startup environment, develop ideas, pretotype them and present them to potential investors. In addition to serving as economics reporter for Italy's newspaper La Repubblica, he's the author of several books including: Il marketing dei prodotti alimentari di marca (1995); Il marketing dei servizi ad alta tecnologia (1996); Sviluppare la fedeltà ascoltando il cliente, (1997); Il marketing del made in Italy (2001), Piano di Marketing dei nuovi prodotti, (2002); Branding (2006); Marketing (2006), Marketing televisivo (2010), Mobile Apps (2011). |
Carlo Alberto Pratesi during his pretotyping visit at Google in 2010.
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Leslie Barry
Leslie Barry partnered with Alberto in 2016 to bring Pretotyping to Australia and New Zealand as a technique to accelerate innovation results through rapid experimentation. Leslie runs Exponential Innovation ( https://exponentiali.com/pretotyping/ )where he helps corporate innovators and technology scale-ups to deliver hyper-growth. Exponential Innovation offers consulting and workshops on Pretotyping, Innovation, & Exponential Technologies. |